Beeventz over view of a typical event- simple steps

You have just attended an inspiring, conference, trade show or exhibition and travelling back you want to do something similar for your company.
Next day full of enthusiasm you delegate to who? A PA, a graduate, someone who may have spare hour or two. Step back and consider some important aspects of an event.

There are some simple stages and decisions to be made before you embark on this journey before diving into the fine detail (Most common mistake in all event planning).

1- What are your objectives more sales, profile, contacts or just a good time
2-What is your message or product or service
3- Who is your audience. Internal, external existing or prospect customers
4- Where are you in the life cycle of your product or message

We consider all the above and if it is sensible to proceed (sometimes it’s better not to run an event) we then examine which circle is most appropriate

Outer Circle – Winning attention New products, Messages, Promotions (EXPOS, Conferences)

Middle Circle –Winning the hearts of end users (Roadshows and Demos)

Inner Circle – Winning the minds (Round Table discussions, Hospitality, or Dinners)

Our Services

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Since 2017 we have created and supported local music festivals and community festivals and events . Our flagship Willenhall Lock Stock is a not for profit Music festival held annually in Willenhall Memorial Park

We as team Lock Stock bring together over 20 bands and artists over 2 stages every 1st Sunday in September .

Over 4000 local music lover attend an affordable music festival on their door step. We also support live music through out the year with our pop up stage that is available for other not for profit groups

Over and above Willenhall Lock Stock we can advise on all types of business face to face business events having delivered 1000 events in 10 years using the 3 circles of event marketing model .

Outer Circle – Winning attention New products, Messages, Promotions (EXPOS, Conferences)

We have attended and exhibited at Health Shows, Acpo (national police conference), Government Procurement, Travel and Distribution logistics, Finance and Retail. Built recyclable event stands that towered over the competition attracting and filtering the right audience. Run guerrilla marketing campaigns in targeted customer areas selling the benefits from the bottom up as well as top down.

Middle Circle –Winning the hearts of end users (Roadshows and Demos)

Created an exhibition/conference suite for flexible working that has been on the road for nearly 20 years. Invented Blackberry dinners where product was placed on the tables at high end events Park Lane. Developed a unique smartphone mobile auction site working for many company charities and good causes. (helping raise over £1m in 10 years) Used unique venues to enhance the customer experience and proposition messaging. Used Guinness World Records to galvanise attention and maximise the opportunity on social media.

Inner Circle – Winning the minds (Round Table discussions, Hospitality, or Dinners)

Created an inner circle of high quality C-Suite contacts and network to invite to regular face to face intimate dinners and discussions under Chatham house rules. Capitalised and made company branding assets sweat and invented new ways of offering experiential hospitality. IE Celebrity sporting cup cake decorating dinner and Auctions.

Customer Testimonials

Nigel is the architect of some of the best events I've been involved in

Beeventz over view of a typical event- simple steps

Our Services

Customer Testimonials

John Inverdale-Broadcaster and presenter